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News Hub – fines, investments and robo cars

tech and startup news
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News Hub

It’s Friday! And it’s been a busy week. We want to make sure you go into the weekend up-to-date and in the know with all the most important tech and startup news from around the world.

09/13 July

Moneybox raising €15.9 million to support investments

London – Need help with investing in your future? The smartphone app Moneybox aims to make the fundraising journey easier for you. Founded in 2015, the London-based startup has secured £14M in order to expand its service.

The latest investment round reportedly brings the total amount raised by Moneybox to over €24 million.

Read more on EU-Startups

Google & Uber invest in $335 million in Lime

San Francisco – Ride sharing company Uber partners with Lime and plans to offer scooter rental through their app. The company invested $335 million USD, with investment from Alphabet and others.

Read more on BBC

Deliveroo’s possible €1.3 million penalty 

Madrid –  The British food delivery company is under pressure from Spain’s labour inspectorate. Inspectors demand Deliveroo employees to have a proper employee contract instead of being self-employed. Unless Deliveroo can successfully defend itself, it will face an steep social security bill of €1.3 million.

Read more in El Pais in English

Snapchat team up with Amazon

California – An as-yet-unpublished version of Snapchat is destined to help you with product searches in future. Amazon and Snapchat are working hand-in-hand to offer a visual search facility, codenamed “Eagle”. It will eventually offer users the chance to explore Amazon product listings on-app. 

Read more on Fortune

Robo-car startup AImotive

Hungary – Vehicle technology company AImotive is developing new, cheaper solutions for autonomous driving. The Hungary-based AI leader aims to bring autonomous driving to the masses and is working with companies worldwide. It just raised $47.5 million from investments including Bosch and Samsung.

Read more on FastCompany

Event of the week

Workshop ‘Como crear un Plan de Marketing Digital Efectivo’ will show you to how to build and develop a great marketing strategy for your (future) company.

The workshop takes place July 19th (next Thursday) from 19:00-22:00 at the Café Coco Coffice space, come check it out if you want to learn more!

Note that this event is in Spanish!

George Chilton @ Freedom X Fest from August 14th-19th

George, the Creative Director at Hubbub Labs, is a guest speaker at this year’s Freedom X Fest. He’ll be giving a hands-on collaborative workshop on how to improve your skills and write online like a pro.

Freedom X Fest is the first outdoor festival of its kind in northern Spain and takes place amidst the beautiful Pyrenees mountains, bringing together freelancers, entrepreneurs, digital nomads and creatives from all over the globe.

If you’re interested in discovering more, join the Freedom X Fest journey.

Get your early bird discount tickets here.

The Hubbub Labs Team hopes to see you there!

 

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


Barna Hub: A Special World Cup Edition with Match the Bar

Talking with Match the Bar

It’s the day of the World Cup semi-final and we got to speak with the co-founder of Barcelona’s best football startup, Nikki Parsons. She runs Match the Bar an app that makes it easier for sports fans to find out exactly where to watch the game.

 

Nikki Parsons, Co-Founder Match the Bar
Nikki Parsons, Co-Founder Match the Bar

Quick pitch:

Match the Bar is the app that helps you find a bar in Barcelona to watch a specific sports match. Fans find a place to watch the game and bars get more customers through the door.

Call to Action:

Any sports fan can download our app for free here.

We have several bars that have offers if you mention that you used Match the Bar to find them (ex. What’s Up bar offers a free shot to anyone who comes to a match using our app). So make sure to let any bar you visit know how you found them and you might get a surprise.

In the coming months, we’re planning to add more fun features for fans such as discounts or check-ins to win rewards and prizes. Hopefully that will be here early in the next season of LaLiga.

Logo Match the Bar Barcelona

Down to business

How did you come up with the idea for Match the Bar?

Originally I came with up with the idea of Match the Bar when I was taking a part-time programming bootcamp at Ironhack here in Barcelona in 2016.

For the course, you had to create a website as part of your final project. So I started brainstorming problems I had living in Barcelona as an expat.

I’m originally from the UK and as a huge football fan, I often had trouble finding a bar to watch my favourite teams.

Unless you exclusively support FC Barcelona, it can be really difficult to find a bar to watch a match you want to see. Matches often overlap, so you have to call the bar. Or you search through Facebook and try to investigate if they will even be able to show your match.  I often ended up watching football at home on an online stream, because it was too much effort to find a bar.

This doesn’t just happen with football, it happens with many sports. For example, just this weekend the men’s final of the Wimbledon tennis tournament overlaps with the World Cup final, so if you’re a tennis fan in Barcelona, it’s going to be near impossible to find the few bars willing to televise it.

So, I thought that having an easy way to search for sports bars would be really useful for me and many people that I know. Therefore, I began working on “Matchfinder” as I originally called it and when the Ironhack program came to an end in October 2016 I managed to win the hackshow on a public vote.

As a result, I saw the public confidence in the idea and continued to work on it as a passion project in my spare time, while taking a lot of the courses at Barcelona Activa and devising the business plan to make sure a company would be a viable business. Finally, in November of last year, I left my job and started to focus full-time on what was now “Match the Bar.”

Who’s in your core team and what do they do?
The Match the Bar team
The Match the Bar crew

 

Our other co-founder is Alex Carol, who is our technical genius. He’s been working as a backend engineer at SocialPoint for over five years and has developed our iOS and Android apps during his spare time.

Obviously, in this business a website alone would not have as much success, so we’re really lucky to have him onboard developing the mobile product.

It’s a huge advantage to have him as our co-founder because we complement each other really well and can challenge each other for things we want to develop.

Alex has an amazing network of friends who are also developers and they often help us out with features just for fun.

The other member of our core team is Marguerite. She is out creating awesome relationships with our bar owners and getting people excited about our app.

One of the most rewarding parts of this business is that we really get to know our customers, and sometimes the roles are even reversed and we are in a bar enjoying a match as their customers.

So, we have a lot of opportunities to meet with our bar owners in person and talk with them, bouncing ideas back and forth about what we should do as our next priority to help them get more clients in their bars.

What is has been the most exciting thing about building a startup?

The most exciting thing about building a startup has been seeing it all come together.

We’re finally at that tipping point now where we have a good number of the bars on the platform, so once we add some better filters, fans can really choose a place that’s perfect for them.

I myself have discovered bars in parts of the city I never used to go to, and considering that the company emerged out of an existing problem that I had, it’s an amazing feeling to know that our team created the solution.

Now everytime people ask where to watch the match – and it happens to me all the time in person or on social media, especially these days with the World Cup – I tell people to download our app, it’s easy.

World Cup Questions

This has been a crazy World Cup with a lot of upsets and big teams exiting prematurely. What’s been the biggest surprise for you so far?

I think the biggest surprise was Germany losing 2-0 to South Korea. I couldn’t believe what I was watching, and even right until the end I thought Germany would suddenly come back into it.

Is football really coming home? Who will take home the trophy in your opinion?

I’d love to tell you football’s coming home. You’ve probably not heard it enough this week (haha). But, I think my money is on Croatia to win today, although I’ll be the first person dancing in the streets if we get to the final.

Do you have any favourite football trivia?

No, I’m sorry I can’t give you an amazing piece of football trivia, but I do love a good pub quiz (and it doesn’t have to just be on a sports-related topic). I recommend checking out the pub quiz they do at the Michael Collins, I always hear great things about it.

Barcelona Insight

What resources would you recommend to entrepreneurs in Barcelona?

I think entrepreneurs in Barcelona have a huge wealth of resources available to them. In particular, all the courses at Barcelona Activa, which are free, and to an expat like myself were of a huge help.

But, I would also suggest entrepreneurs take advantage of all the networking opportunities we have. There’s constantly something going on in Barcelona, and plenty of chances to meet people who can be customers, resources, sparring partners or just to learn something and have a chance to reflect. My favourites have been Startup Grind, First Tuesdays and the MeltinLab events.

I’d recommend people to subscribe to one of these online newsletters like Barcinno or Barcelona Startup News to make sure you’re in the know about what’s going on.

Do you have any favourite online resources?

Tools-wise I think there are a lot of great online resources out there such as Hubspot, Trello, Hootsuite, really for anything you might need to help you grow fast, but sustainably.

When you’re not watching football, what do you like to do in Barcelona?

When I’m not watching football, I’m usually playing it (rather poorly I might add).

I played in the Celebreak mixed league last season and that was a lot of fun. But apart from the world of football, I enjoy writing and I have a personal blog where I share not just sports-related content, but also startup lessons, social media marketing tips and recommendations.

Finally, how can we find you online?

Instagram – https://www.instagram.com/matchthebar/

Twitter – https://twitter.com/matchthebar

Facebook – https://www.facebook.com/matchthebar/

YouTube – https://www.youtube.com/channel/UCEKgCMXO2XW5wIYbMnU75Xg

Company LinkedIn https://www.linkedin.com/company/27147281/

Personal LinkedIn – https://www.linkedin.com/in/nikkiaparsons/

Company blog – https://medium.com/@matchthebar

Thanks Nikki! We’re keeping our fingers (and toes) crossed for England tonight!

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


News Hub – innovation, growth hacking and funding

What’s new?

July 02-06

Haven’t had time to read the latest startup and tech news of this week? Not to worry, we’ll catch you up. This week’s edition of News Hub features a couple of must-read articles on growth hacking and blogging, another crackdown on fake news from Facebook, some huge funding news from a Barcelona-based startup and a lot more!

Everything you need to know about growth hacking

In this 30-minute podcast Sean Ellis, founder of GrowthHackers.com, shares his own growth hacking experiences and successes. Alongside host Nancy Hencley, he presents all you need to know about Growth Hacking, attracting clients and scaling.

Listen on IBM

Become a better blogger

If you’re interested in becoming a master blogger, check out “The Ultimate Guide to Blogger Outreach” by Brian Dean. You can find tips and recommendations on how to reach a wider audience through boosting your SEO.

Read more on TheHoth

Facebook against Fake News

California – Marketing giant Facebook has announced it will invest more in the fight against fake news. With the acquisition London-based startup Bloomsbury AI it plans to reduce fake news distribution.

Read more on Adweek

WeDoctor – Amazon of Healthcare?

China – Not a fan of doctor’s office waiting rooms?

Chinese online health care services provider WeDoctor is striving for better and more convenient health care treatment. The company has recently reached a value of 5.5 billion US dollars.

Read more on DealStreetAsia

Disney working on robot stunts

CaliforniaDisney experiments with robots that could possibly replace human stunt doubles. The idea is to reduce the number of serious accidents on film sets in future. Check out their moves in the videos on TC!

Read more on TechCrunch

Audi bans side-view mirrors

Germany – Audi replaces the side mirrors of its electric SUV E-Tron with outdoor cameras that direct their images to OLED displays inside the vehicle. The future is here!

Read more on Wired

App 21 Buttons receives $17 Million Funding

Spain – The Barcelona-based startup plans to expand to the US after successful operations in Italy, Germany and the UK. The app allows people to post pictures tagging the fashion brands they’re wearing, so that anyone can shop their favorite piece. Great news for influencers!

Read more on EU-startups

Event of the week

When is the right time to raise money? Find out the ins and outs of funding, investor strategy, and how to raise money, followed by a Q&A session.

Book your spot here

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


Top people, places and tools from the Barna Hub community

Tools and resources from Barna Hub

We’ve brought together some of the top tools, places and events for startups and entrepreneurs – as recommended by the Barna Hub community. Use them well and they will help you take your business to the next level. We hope you enjoy these as much as we have.

Top tools for communication and growth

Teleport digital nomad tool
Source: screenshot from website

 

If you want to move abroad for work, but aren’t sure where you want to settle down, then Teleport might just have the answer for you.

Julien Palier – co-founder and CEO at Daysk – is a fan of the tool, which offers a detailed overview your country of choice. Perfect for location-independent entrepreneurs: try it out and get a better insight into your next destination.

slack startup communication
Source: screenshot from website

 

Slack is definitely one of best team communications tools out there. We use it at Hubbub Labs and it also comes highly recommended by Gemma Prenafeta, CEO and cofounder of Sharify.

The platform allows you to talk and share files in real time. It also integrates with a number of key apps, making running your organisation far simpler. Best of all, it connects your team and community without having to resort to creaky old email.

Tim Cakir, a Barcelona-based growth hacking expert, also shared some of his favourite tools with us:

growth hack tools
Source: screenshot from website

 

Dux-Soup is an automated Linkedin tool for lead generation. It helps to optimise your sales strategy by automatically visiting Linkedin profiles, boosting awareness and increasing your reach.

discounts on business tools
Source: screenshot from website

 

If you’re interested in growth hacking dealify.io helps you save some money. It gives you an overview of different software and shares the best deals to help you grow your business.

Source: screenshot from website

 

Another great tool is Phantom Buster which gives you ready-made cloud API’s to help improve your marketing.

Places for entrepreneurs in Barcelona

Source: Twitter

 

Soho House is the coolest place to work for Priscilla Lavoie, Founder & CEO of Bida.
Apart from the unique location and atmosphere this place offers inspirational events for its members.

 

Ben Nachoom – Co-Founder & CEO at OneCoWork heads up one of the best co-working spaces in Barcelona. Located at the port in Marina Port Vell, the company aims to bring together talent and foster innovation in a cool, work-friendly atmosphere.

They’ll be opening another co-working space in Plaça Catalunya very soon – so watch this space!

Right in the centre, close to La Rambla, the coworking space FIU House offers a cozy atmosphere and regularly organises great art, design and startup events for its members.

Entrepreneur resources

Guillem Soldevila the Founder and Creator of Brand Your Shoes recommends Barna Hub readers two entrepreneur-focused resources:

Acció Catalunya is ideal for people who want to start a business in Catalonia and need help with establishing an USP for their product or service.

Barcelona Tech City is also interesting for entrepreneurs – this organisation works in Barcelona’s digital and tech sectors and connects companies throughout the city.

Along similar lines, we are also big fans of Barcelona Activa, an EU-supported initiative that helps small businesses get off the ground. It offers funding, workshops, mentorship and a range of key resources for entrepreneurs in the city.

Unmissable business events in and around Barcelona

Coming up in August, Freedom X is the first outdoor event where “work and life come together”. Aimed at digital nomads and location independent entrepreneurs, the festival combines workshops, talks, and outdoor activities. Think Burning Man meets Web Summit and you’ll get the idea.

SheCommerce is a workshop for female entrepreneurs. Aiming to inspire and provide confidence to the next generation of women in e-Commerce, it is set to be a huge success. The event takes place on July 17th from 11:00-17:00 and tickets cost €59.

And wait! You don’t want to miss Fuckup Nights Barcelona – where failure stories, beer and fun come together. Come along to enjoy a great atmosphere, learn a lot, and meet new people from around the world. The next event will take place on July 5th from 19:00-22:00.

For more you can check out Barna Hub, our new series of blog posts where you can find out and learn more from different interviews with Barcelona-based entrepreneurs, startup founders and CEOs.

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


News Hub – headlines and head turners

International business news

News Hub

June 24-29

Another week, another News Hub.

Hubbub Labs presents some of the most interesting tech and investment news from startups and corporates for the week June 22-29.

Lyft’s incredible funding of $600m

San Francisco – Uber-rival Lyft causes a sensation with new funding earmarked for expansion into Canada and more U.S. cities.

Along with recently added services, the $600m investment means the company is now snapping at market-leader Uber’s heels.

The on-demand transportation company currently has a valuation of 15.1 billion dollars.

Read more on TechCrunsh

Published: June 27th

Own delivery service for Amazon?

SeattleInternet giant Amazon is now driving the expansion of its own delivery service in the United States and hopes to optimise efficiency.

Amazon is now calling on entrepreneurs to invest a minimum of $10,000 to set up and run their own package delivery service, with up to 40 Amazon-branded vehicles.

Read more on NY Times

Published: June 28th

Brexit affects firm sales

London – A new survey revealed that more UK companies will be affected by the Brexit than previously expected.

With the UK leaving the EU, many companies have already put off investments and modified their supply chains.

Read more on The Guardian

Published: June 28th

Bosch partners with Mojio

Vancouver – Mojio is going to work with German Bosch.

The Canadian startup, which previously raised $40m, is set to receive an undisclosed amount from Bosch in its Series B funding round. The companies will collaborate to connect vehicles to digital services, including insurance providers and emergency services.

Read more on Reuters

Published: June 27th

Music without headphones – new future?

Israel – Startup Noveto has developed some new audio gear that promises a headphone-free world.

Noveto delivers sounds right to your ears by using its own fancy algorithms – without the need for headphones. It plans to launch the innovative tech by Fall 2019. We’re intrigued.

Read more on Business Insider

Published: June 27th

Event of the Week

Fuckup Nights Barcelona goes for a third round!

This time in Utopicus Barcelona on July 5th, Fuckup nights presents 3 professionals who plan to share their business failure stories with you.  

If you’re around on Thursday night at 7pm book your tickets and enjoy the unique vibes, beer, fun and a lot of learning!

Get your tickets now:  https://fuckupnights.com/events/

Hope to see you there!

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


News Hub – summer solstice edition

Microsoft hopes to grow Bonsai and other stories; June 15 -22

Yesterday was the longest day of the year and the be-flip-flopped tourists are pinker than the flamingos down at the delta. It’s definitely summer.

With that in mind, we hope you’re ready for a fresh look at some of the biggest startup and tech stories of the week

In this second edition of News Hub we look at an interesting acquisition, a shake up in social media (Instagram, what are you doing?) and paid subscriptions to Facebook groups. Is the world going crazy? Let’s find out.

Unilever wags a finger at influencer marketing

Highlighting fraud in the influencer space, Unilever is asking marketers to clean up their acts. That influencers are buying fake followers is perhaps no surprise, but according to Points North Group up to 20% of an influencer’s fanbase can be made of bots. Icky. 🤖

Read more in the Wall Street Journal

Published June 17

Google, Lyft Uber and others work together to measure impact of self-driving cars

Would you get in a self-driving car? It seems that nearly three quarters of Americans would not.

True, we’re not talking Herbie, Chitty Chitty Bang Bang or Knight Rider. These things can kill you. The catch is, they’re probably a lot better drivers than we are. At least, that’s what Google, Lyft, Uber and other companies investing in self-driving cars are hoping to show.

Read more on VentureBeat

Published June 19

The town that Amazon Built

This article looks at the impact of tech giant Amazon has had on one small town on the US Canadian border. Examining the consequences of the company’s presence on business and people’s lives, it’s a positive feature – and worth a read.  

Read more on the Verge

Published June 20

Instagram now allows 60 minute videos

Could you handle a 60 minute portrait mode video on Instagram? IGTV is betting on it. In a world of shortening attention spans #IG is going in another direction.

I think we like it. What do you say?

Read more on the BBC

Published June 20

Microsoft hopes to grow Bonsai

Bonsai, a Berkeley-based AI startup, is having all the luck this week after Microsoft fixed a beady eye in its direction. The company focuses on machine learning, using trial and error to train intelligent systems to complete tasks,

Microsoft wants to further its own research in the area.

Read more on Tech Crunch

Published June 21

Facebook testing paid subscriptions to groups

Big news for Facebook group owners. The marketing platform is now trialling paid subscriptions to groups, offering premium users the chance to enjoy exclusive content.

This monetisation model is a first for Facebook – and could be a game changer. Presently only a select few groups are participating in the pilot.

Read more on Engadget

Published June 21

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


A Barcelona rooftop interview with growth hacker Tim Cakir

The anatomy of a growth hacker

I was quietly drinking a nice chilled glass of Rosé on a Barcelona Terrace last Thursday when I heard a little voice coming from the guttering. “Psst! George…George…” it said, “Have you heard about tracking and hacking?”

It turns out that Tim Cakir – a Barcelona-based growth hacking expert – had surreptitiously hidden himself on the roof.

After he abseiled down, I agreed to interview him. And this is what happened next.

Tim Cakir on the @weareserviceclub terrace
Tim Cakir on the @weareserviceclub terrace

Hi Tim, how long have you been on the roof?

Never you mind.

Okay. Well…we’ll start with your move from London to Barcelona. How long have you been here?

I’ve been in Barcelona for around 18 months now.

You’re a newbie! But you’ve certainly made an impact here already, with Talaia, Restb and your own speaking engagements. So what’s surprised you most about the city so far?

Really it’s been amazing to a see a city that’s booming, with such a big startup scene, yet still with so much potential for more. There’s a lot of room for growth – which is what I’m all about.

You’ve made a significant shift in your career – what made you choose growth hacking?

I started off as a salesman – selling carpets in LA at 18 years old. I made some money, but I didn’t really enjoy it; sales is about getting people who don’t need stuff to buy stuff. Marketing is about giving people value, getting them to come to you and then they buy the things they do want.

Later on, when I got into sound engineering in London with my own studio, I was working with lots of artists, cool bands, DJs, a radio station, and we had parties with around 2000 people every couple of months. There was a lot going on –  and I found I was marketing it all.

So really for me this is a natural next step. Here in Barcelona I’ve been heading up some marketing departments and building them from scratch – as they say from 0 to 1.

I love the chaos. I like putting the right people in the right places, getting things going and teaching people how to do it.

So, for people who don’t know, can you tell me what growth hacking is?

Well, I think it’s a buzzword – I prefer not to use the term “growth hacking”. I like to call it “tracking and hacking” instead, which explains more about the process behind it all.

With tracking and hacking, you follow a certain metric, the OMTM  – or the one metric that matters. You can then experiment, looking at what affects the OMTM in order to grow it, before you start to look at other areas of the business.

So you don’t follow Sean Ellis at all? 

Some people call Sean Ellis (who coined the term in 2010) “the inventor of growth hacking” – he was clever enough to recognise that there were some extroverted marketeers out there, people who were trying new things and getting interesting results. He wrote the book Hacking Growth – which, incidentally, is great and I recommend reading.

I saw there were a couple of core elements behind growth hacking, which is why I prefer “tracking and hacking” as a description.

How do you explain tracking and hacking to CMOs?

Some CMOs and marketeers make the mistake of trying to track and grow all the metrics at once. They get very frustrated because it takes a very long time to get anywhere.

They need to understand that with tracking and hacking, there’s a lot of failures early on. In the first two to three months you can expect to fail a lot. But you need to track it so you can learn from these failures. Really you might complete 30 to 40 experiments before you start getting good at it – and that takes a bit of time.

A lot of old school CMOs don’t always catch on to this idea immediately because they expect it to be done today and to see results right away. But they soon see it’s much quicker and more reliable than a year long marketing project. It’s a lot cheaper too. Rather than asking for a whole year’s marketing budget, I’m going to ask for a small percentage – then when it starts to work, we can 5x, 10x, 20X the results!

Okay. Without taking your clothes off, can you describe the anatomy of a growth hacker?

YES!

No I said without taking your clothes off.

Okay.

Charisma – Growth hackers are thinkers, doers, and speakers. We’re charismatic and constantly networking with old and new opportunities.

Courage – To always try out new things, to get what we want and what we strive for, to face the steep Stairway to success.

Experiments – Are the basis of Growth. We always experiment with new tools, skillsets, or trends to see what works best.

Limits – Exceed them to find what works and doesn’t. We always strive to be the best and, if we fail, that’s just another starting point.

Tools – Aren’t for fools. They’re for smart people, like us, who know what incorporating them is key on the road to growth.

Words – Don’t come easy… to everyone. But, growth hackers aren’t everyone. We have a way with words.

Growth hacking is often talked about in startup circles – companies seeking exponential growth – but do you think more established corporates can rethink the way they do things and use the same techniques?

Yeah of course. If you think about it it, the biggest corporations in the world—even companies in the Fortune 500—need to think like startups when they’re building new projects. This is more on the innovation side of things, because they don’t need to hack the growth of more established areas.  

Corporations realise that startups have this mentality – and that need to adapt to new trends, even if they’re big  – and so many create startups within their companies. To be successful in this, they need to have a hacking and tracking mindset.

How blackhat can growth hacking go?

It can be as naughty as you like, so long as the naughtiness doesn’t effect the end user. And so long as you don’t make their life harder, it can go as far as you want. If you’re going to give them things they’re going to like, then they’ll be happy.

Word association game – GDPR:

Pain in the arse.

But it’s also one of the best things that happened to marketing. Why? Because we’re going to have so many more engaged leads. It’s better to have 1000 engaged people in your CRM than 10,000 bored ones.

So thank you to the European Commission. As I said, it’s been a pain in the arse to implement, but my marketing has always been about people giving consent anyway.

It’s about consent for content.

Do you ever take tracking and hacking techniques offline? What would that look like?

Yes, you most definitely can. Tracking and hacking is not online. It’s not digital. It’s experimentation.

I’ll give you an example – a great friend of mine was working for a churros truck and they wanted more customers. So they made a flyer and chose an area to distribute it.

But instead of blanketing the area, they went to certain streets and houses and were able to find the best market and really hack their own growth and sell a lot more churros. And this was all completely offline.

What are you doing to hack your own growth?

When I first moved here, after living in London, I thought – what am I going to do to get to know people? So I put a chatbot in place called Dux-Soup on my LinkedIn and messaged 250 people a day with a personalised message asking for help. People were very happy to talk to me and in the end I got 3800 new contacts in six months and went to lunch or coffee with 150-200 people.

What tools, resources and things do you recommend our readers to look into?

Dux-soup – which I mentioned is my one of my favourites.

Lately I’ve also been looking at dealify.io. It gives you all the deals for the tech tools in the world.

I also love Media Lab Amsterdam’s offline tool – they offer physical cards with a business methods toolkit and design methods tool kit. Basically it’s all the frameworks, analyses and all things you need to start a business, launch products and run projects – for about €35

Then there’s Phantom Buster, which offers cloud APIs that help your marketing – and I like it a lot.

Also there’s Instanobel automations which helps you automate your instagram and find more followers. Just be careful not to get spammy, or people will report you.

How can people find you?

Send me a message and I’m available!

LinkedIn: Tim Cakir  

Facebook: https://www.facebook.com/timucincakir

Twitter – cakirtim

Website: https://timcakir.com/

So what’s next for Tim, Tim?

Since I moved here I’ve had full-time jobs. But I know that a lot of people need my skills – and I don’t want to limit myself to one company.

So the next step for me? Well I’m on the advisory board for a lot of amazing companies like Spitche and Service Club.

And there’s a chance I might just be starting my own growth agency.

Mic drop.

 

Before we go…

Special thanks to Zeynep Demirbilek and Luz Cortazar of Service Club for their warm hospitality.

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.

 

 

 


News Hub – First Edition

News Hub

June 10-15

Every week Hubbub Labs shares some thumb-stopping moments from all over the world, linking to the most eye-catching tech and startup news, along with helpful articles, local events, and more.

Carrefour & Google Partnership

Paris – The supermarket chain Carrefour partnered up with tech giant Google as a move against Amazon to boost digital push.

The plan is to offer consumers in France to buy Carrefour products through Google Home, Assistant and Shopping in early 2019.

Read more on Forbes 

Google Partners With Carrefour To Sell Groceries Online

Published: June 13, 2018

Blaming e-Commerce for low inflation?

United States – More and more people are buying online.

E-commerce allows consumers to be more flexible, giving consumers the opportunity to compare prices and buy from anywhere. But to what extent does this new way of purchasing impact inflation?

Read more on the New York Times

Published: June 11, 2018

Byton raises $500M

ChinaIn a series B investment round, electric car startup Byton received a total of 500 million US dollars.

With this capital, Byton wants to mass-produce its first electric car—a high-performance and range-rich SUV—further fund research & development and the introduction of new models.

Read more on the Inquirer

Chinese electric carmaker Byton raises $500M to take on Tesla

Published: June 12, 2018

Apple’s iOS 12

CaliforniaAt this year’s Developer Conference 2018, Apple promised its users an optimized operating system. Better performance than the current operating system is the focus – but what really does the iOS 12 offer?

Read more on Irish Tech News

The Good and Bad of iOS 12

Published: June 12, 2018

AT&T completes its acquitions of Time Warner

United States – The fight for the takeover of the media empire Time Warner is over.

The US Ministry wanted to prevent the takeover with a lawsuit fearing higher costs for competitors as well as customers. But the $85.4 billion deal is now sealed. 

Read more on TechCrunch

AT&T completes its acquisition of Time Warner

Published: June 15, 2018

Guides and startup resources of the week

Thanks to Cassandra Naji of Content Creators Barcelona  we found this excellent guide to writing microcopy by Dave Hall.

Poetry by design: a brief but practical guide to writing microcopy

Event of the Week

Still looking for an event in Barcelona?

Another week full of tech and startup events is waiting and we have picked one that we think you shouldn’t miss out on.

When: June 21st from 19-20h: Cómo Crear y Mantener un Blog para Conseguir Más Impacto Social

Join this upcoming Spanish-language event hosted by Antonia Villegas and learn more about generating ideas, creating the right content and achieving more social impact with your blogs.

And on top of that, of course, meet a lot of new people.

We hope to see you there!

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


This is what you need to know about writing great blog posts

Writing the perfect blog post

In this Hubbub Labs Startup Academy post, Hubbuber Sinem Sürücü introduces 7 great tips to get you writing blog posts like a pro.

You know that corporate blogs can help companies increase their visibility online, boost their position in the search results and drive engagement on different social media channels. Just the fact that nearly 50% of buyers look at up to 5 pieces of content before talking to a sales rep. should be convincing enough to get more businesses to start blogging – and that’s just one of many reasons.

So perhaps you want to get started on your first blog post and you don’t know where to start, or maybe you’ve already had a go but didn’t see the results you were hoping for.

But first things first! There’s a lot to think about if you want to make an impact.

 

  1. Get their attention

 

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No matter how excellent your blog content is, if it doesn’t have the a strong or relevant headline, you won’t get the clicks you were looking for. Or worse, your readers will click but see your content as irrelevant and bounce away into the internet ether, forever.

A good headline usually contains an average of 55 characters and highlights your topic clearly (ideally it should also include the search term under which you want to turn up on search engines).

You can use tools like Co-Schedule’s Headline Analyser – which gives you a sense of how well your headline works. But remember, it’s just a machine and your human judgement is important!

Relevant headlines will stand out on social and in the search results, earning you new followers and your valuable content will help you develop a loyal community.

  1. Keep their attention

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When it comes to writing subheadings, make sure you choose a phrase that catches the reader’s eye, but at the same time doesn’t reveal too much information.

The right titles will keep your readers on the page, and will encourage them to read on to find out more, rather than just scanning the article and leaving immediately.

For example, subheading A gives everything away, whereas subheading B hints at what the reader will learn.

A: Never wash your poodle with human shampoo

B: Here’s how to keep your poodle fresh and clean

Note that you should try to keep these subheadings consistent with one another too; try not to mix questions with calls to action, or super short phrases with long ones – or it’ll just look messy.

  1. Help Google find you

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A blog without SEO is like a car without wheels: it won’t get you anywhere.

Once your social media engagement has died down, you’ll end up relying on search engine results. And if you don’t turn up on the first page, you’ll be overshadowed by other more prominent blogs.

One of the main objectives for publishers is to be as high in the search results as possible. The good news is, you don’t need to be an SEO specialist to work towards that.

An easy and quick strategy to improve SEO is offered by Google Keyword Planner. This tool will tell you how often people search for a specific term on the internet and will show lots of related ideas for a chosen topic. However, you’ll need to have an AdWords account to use it.

Alternatively, Keyword Tool.io is another option that helps find new keywords and keyword variations. This is handy if you want to improve your website’s SEO copy or are looking for new blog topics.

This tool is freemium, so detailed results such as the monthly search volume and cost per click are available in the paid version.

Just remember to optimise your blogs for search engines before publishing them, so you can  make it easier for people to find you and allow you to reach a wider audience.

 

  1. Make connections

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Internal links allow your readers to be redirected to different subpages. Simply put, your visitors can find other relevant content – and they’ll stay on your site for longer as a result.

Also keep in mind that outbound links are among the most important ranking factors in search engine algorithms – so you want to use them. They capture whether your website refers to high-quality content on other websites, showing just how relevant your site is.

So inserting links to high quality content can have a positive influence on your page rank, which is exactly what we want, right?

  1. Pay attention to detail

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Images are the first thing a new reader sees on your blog, even before reading the first sentence. So, in a way, they are like billboards for your blog and should be chosen accordingly.

The images should match your content and give your blog an extra something. Like cheese on your nachos. Yeah.

Make sure to use images, but be aware of copyright laws; get it wrong, forget to credit the author, or use a copyrighted resource beyond its licensed use, and you can be fined.

Check out Pixabay, Unsplash and Pexels, which offer free and public domain pictures of high quality and allow you to download pictures to use commercially and for your own website.

 

  1. Get them engaged

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How can your readers benefit from the information you give them and what can they do with it?

When you write an article you should give your readers the chance to use the information you’re sharing. The goal is to offer added value to your readers and help them take action.

So ask a question, give a call to action, or offer a next step. You can ask them to sign up to find out more, take part in a debate on social media or to post your article on their own channels – if they love your content enough to to spread your message to the world.

 

  1. Always react

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With luck you’ll get some comments on your posts. Feedback, whether good or bad, is helps you develop and starts a conversation with your readers.

Just make sure to react to positive as well as negative comments in an appropriate way. In the end, everyone holds different views and you’ll be showing just how transparent you are by responding honestly and professionally.

Stick to the 7 tips above and your blog will, in the long run, climb the Google ranks and drive even more visitors to your site.


Why not tell us your favourite blogging tools and tips below?

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.


Barna Hub: Meet Daysk Barcelona’s Flex Space Work Solution

Barna Hub

We finally got the chance to speak with Julien Palier, co-founder and CEO of Daysk – a Barcelona startup that recently secured a €200,000 seed round led by Finaves—the IESE investment fund—and Pearson Capital.

Daysk is a website and app that offers an on-demand solution for businesses, freelancers and other professionals that need quick access to desks, meeting rooms and other workspaces. With a range of different co-working spaces, businesses centres, and hotels at their disposal, Daysk users experience flexible & convenient working.

Tell us more Julien!

Julien Palier, co-founder and CEO at Daysk
Julien Palier, co-founder and CEO at Daysk

140 character pitch:

Daysk is an online platform (app & web) through which professionals can find and book office space and meeting rooms easily.

CTA

TRY25.DAYSK.COM for a 25% discount on your first booking!

Down to business

Can you tell us the Daysk story?
Daysk co-founders Benoit Gilloz & Julien Palier startup barcelona
Daysk co-founders Benoit Gilloz & Julien Palier

We came to the idea in 2016. I was a freelance consultant and I needed meeting rooms on-demand, mostly in between clients visits.

Ben Gilloz, my co-founder, was working remotely for a tech start-up in Cordoba. He didn’t want to be stuck working at home all the time. He wanted flexibility, but not a full time coworking space.

We built a prototype together to test the idea of an app that aggregated desks and made booking easy. After some promising testing, we committed fully to the project and went full-time in September 2016.


What was the hardest thing about starting Daysk and how did you overcome it?

Starting the company was a natural process. We started by identifying the market needs, the opportunity, and then getting into it gradually.

It was a soft launch and we’ve been continuously iterating on our first ideas. And I feel that we’ll always be into this dynamic.
Still, I think the hardest part of the whole journey is connected to the model we’re building. Being a B2B platform, you deal with a lot of constraints. From liquidity, quality and quantity of the offer, to the structure of the demand, we have a lot of challenges to overcome in order to achieve the vision we have.

What is the future of remote work in your opinion?

We don’t think that remote work will become mainstream in the sense that everybody will work from home full-time.

Rather, we foresee that flexibility will be a core component of the way we work.  And it will be how every company will reinvent the way we work.

Professionals will have more opportunity to build their own “professional journey”. Some of us need to be in an office most of the time, others will hop from coffee shop to office to share desk, while others can handle “pure” remote work from home. There are as many combinations as there are people.

That’s how we built Daysk; a simple and unique access point for all your flex space needs for employees and company.

Daysk startup logo

Barcelona Insight

What advice would you give to someone thinking about starting their own business in Barcelona?

There are two scenarios:

1) You’re working for a global audience and can work anywhere. Barcelona is a good place to be because you can connect with part of your core audience (the city is really international), while saving on costs and enjoying a really great quality of life.

Also you’re quite well connected to the rest of Europe if you need to travel abroad from time to time.

2) Your business is also local, in that case you’ll need to master Spanish really well and probably Catalan also.
If your operations are local, you’ll need to manage everything regarding taxes, the legal side on – and that means fluent Spanish.

Also consider how this might impact perception from investors when going to raise funds.

What’s the best online resource for entrepreneurs?  

Any tools that can make your business operations easier are great. From a good sales CRM to direct access to services from Glovo to Uber.

Personally I love Teleport – it allows you to compare cities and places to live, sharing information like quality of life, salary, and cost of living to help you decide where you want to live and work.

What’s your favourite neighbourhood in Barcelona and why?

I love my “barrio”, which is a small park near Güell  and not very well known. Look for Parc del Putxet. Nobody’s there and you have a great 360° view over all the city without the tourists.

Hubbub: Thanks Julien!

Join us for weekly Barcelona startup updates

Interested in hearing about other entrepreneurs and startups? Head over to Barna Hub, a new series of blog posts, interviewing some of the most inspiring entrepreneurs, startup founders and CEOs in Barcelona.