6 questions we get asked at Barcelona networking events

Networking: Content and digital marketing

George and Dan at Pick & Pow’s Startup My Rooftop event at the Barceló Raval Hotel in September.


You can often find Hubbub Labs at startup networking events in Barcelona. Here are six of the most common questions people ask us.

1. How long have you been working at Hubbub Labs?

Hubbub Labs launched officially in July 2017. We’re a young agency, but George Chilton and Dan Shepherd have a lot of experience working in marketing, growth, public relations, content strategy and production, digital ads and media.

2. What did you do before this?

Dan was responsible for the success of one of Barcelona’s leading language academies and oversaw a 40% + growth over a 3 year period, serving over 1600 clients and managing more than 80 employees. He’s also a qualified teacher trainer, a forensic scientist and mountaineer.

George has contributed to Entrepreneur Magazine, The Next Web, Geektime and a number of other publications. He’s ghostwritten and edited articles and press releases for over a hundred of Silicon Valley startups with work appearing in TechCrunch, VentureBeat, InfoQ, Mashable, Variety and many others. He is also a regular volunteer judge at the Start-Up Chile Accelerator.

3. What makes you different from other marketing agencies?

We love startups and the energy and drive they have to build new things. It’s our mission to support and grow the Barcelona startup scene through content and digital marketing services.

Our team enjoys taking startups through the steps from strategy, content creation, promotion, analytics and testing.

When it comes down to working with you, we plug in to your company like another staff member, but without the hassle and additional cost of training and onboarding.

4. Do you work with idea-stage startups?

Hubbub Labs is setup to help you sell your product or service. While we’re always very happy to chat about your ideas and advise you, we prefer work with startups that are ready to talk content and digital strategy and that want to launch marketing campaigns. We are also here to help you populate or refresh your websites with copy.

5. Do you do service packages?

Absolutely, yes we do. But, rather than offering a one-size-fits all package, we talk to you, find out your business objectives and marketing needs. We then make a personalised content and digital marketing proposal.

We bill in advance on a monthly, 6-monthly or yearly basis, depending on your requirements and offer discounts for payment in advance.

6. Are you employing people right now?

We are currently working  with freelance journalists and digital marketers based here in Barcelona, the UK, the United States, Australia, Colombia and Canada. We love to hear from new freelancers, so drop us a line if you are interested in working with us in the future.

Do you have other questions for us?

You don’t have to wait to meet us at a networking event. Just drop us a comment below or send us an email via this form:


5 core motivations that drive the Hubbub Labs team

What motivates you?

By George Chilton, Creative Director of Hubbub Labs, a content and digital marketing agency based in Barcelona.

Motivation and goals are key

When you’re in an early morning marketing meeting it’s often tempting to cut straight to the chase. More often than not, people begin asking about USPs, market demand, positioning and pricing, branding, and so on. Someone will write a list on a whiteboard, and another will look busy on their phone, nodding and agreeing that the messaging is key.

There’s no doubt they are necessary questions. But there’s one – far more important one – that very few people ask in a bleary-eyed 8am conference call. And it’s to do with motivation.

Why do you get out of bed in the morning?

Before getting into product and service details, about messaging and differentiators, it’s one of the first questions we like to ask our clients. We want to understand what drives them to be great at what they do, their motivations, and what is at the core of their businesses.

If you know why you do what you do, your clients will buy into your ideas, not just your products. Brands like The Body Shop, Innocent Smoothies and Apple, for example, all have ideals and ideas that people pay for. It’s not just a bar of soap, it’s ecological; it’s not just fruit juice smoothie, it’s free of preservatives; it’s not just a computer, it’s innovative design. 

On the surface, it sounds like a stupid question. But when someone asks you this he or she is really asking about your motivation and ambition. What makes you excited about your life? What makes you want to do the things you do? Who are you?

Of course, we have to ask the same question of ourselves all the time. If we don’t we’ll lose focus – and a company without focus or motivation is going nowhere. That’s where this list comes from, it’s the five reasons why we do what we do at Hubbub Labs. Our motivations and ambitions, and the reasons we love putting on our lab coats every day.

Why do we get out of bed in the morning?

  1. Our team loves ideas. Everything we do is driven by an intense desire to understand and learn about the world and the people in it.
  2. We are a lab. This means we hypothesize, experiment, fail, repeat until we get to the answer. AB testing, analysis and creativity help us find the best ways to drive leads to your business in the fastest way possible.
  3. We love genuine people. Without interesting, diverse and unique people, life is dull. We work with your team and get to know you. When we understand what makes you special, we can really understand your mission. 
  4. We are driven by creative energy. Building things makes us human, so let’s celebrate your creation and find the best way to show the world why it’s brilliant.
  5. We are true to you. We drill down and find the value your products and services offer, because that’s why people love you.

Let us know what motivates you in the comments. Just one big shiny idea, or a list of reasons. We want to hear about your challenges, ambitions and core company beliefs.