PLAYABLE CONTENT LAB 14 INTERACTIVE EXPERIENCES
Playable content from Hubbub Labs

Can your blog do this?

Make your online content playable.

Imagine giving your audience something to try, solve or explore instead of another page to scroll through. Here are 14 ideas from education marketing, language learning and student life.

Less scroll. More soul.
Not sure where to start? Give it a spin.
Play
& learnExplore
& decideCalculate
& planAssess
& testDiscover
& compareSurprise
me!
Give the wheel a spin and jump straight into an experience.

Useful content should help people do something. Here are a few ways to make that happen.

Explore the games, stories, calculators and practical tools, then think about where a similar experience could help your students, learners or prospective customers.

These demos use invented institutions, prices, currencies, immigration rules and test-score comparisons. They show what is possible; they do not provide official guidance.

Why make content playable?

Give people something useful to do.

A good interactive experience can help someone make sense of information, practise a skill or reach a decision. The right approach depends on your audience and what they need.

  • Let people exploreChoose the information that matters to them instead of following a fixed reading order.
  • Make ideas tangibleShow consequences, comparisons and trade-offs that are difficult to explain in a paragraph.
  • Help them planTurn guidance into budgets, checklists and personalised next steps.
  • Make room for practiceLet learners try, make mistakes and see why an answer works.
0 / 14 tried
Your interactive menu

What do you want to play?

Filter by experience type and the audience it suits. Pick a category, choose your audience and launch an experience. Your browser does all the work.

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14 interactive demos ↓
Showing 14 experiences
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One more interaction. This one is about you.

What could playable content do for your organisation?

Tell us who you work with and what you want to achieve. Your answers change the suggestion below. The recommendation runs in your browser without submitting these selections to Hubbub; the host website may use its own analytics.

Who are you?
What do you want to achieve?
Our idea for you

These are illustrative ideas to help start a conversation.Talk to Hubbub Labs
Experiment 01 · Interactive fiction and ELT

Can you survive the campus zombie outbreak?

A four-chapter adventure for B1–B2 English learners, with vocabulary to explore as you decide who to save, what to carry and which route to take.

Branching graded readerLanguage educationEdtech
NORTHBRIDGE UNIVERSITY · EMERGENCY BROADCAST
YOUR MISSION

Choose what your group does next. Every decision changes the story, inventory or teammates you can save.

Hover, tap or focus highlighted words to reveal vocabulary; select B1 or B2 reading support.
☣ NORTHBRIDGE · CAMPUS EMERGENCY● OUTBREAK IN PROGRESS
YOUR INVENTORYOne item, one use. No magical refills.
YOUR TEAMEveryone has a name. Their fate matters.
Chapter 1 of 4
01 · THE LIBRARY

The doors won't hold.

Hover over or tap highlighted words for their definitions.

YOUR DECISION

A spark for your imaginationThis could be adapted for…
Playable graded readersRole-play and scenario learningReading comprehension adventuresEscape-room lessons

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 02 · Microlearning challenge

Lost in translation?

Six languages. Six language traps. Even fluent speakers might get caught by these false friends and unexpected meanings.

Quiz / gameLanguage educationEdtech
The multilingual language trap
HOW TO PLAY

Read the expression, then choose what it really means in English. Get feedback after each answer.

Six language traps per round; choose New round to replay.
Language...
Question 1 of 6

What does it actually mean in English?

Score: 0 / 6
A spark for your imaginationThis could be adapted for…
False-friend quizzesCultural orientationBilingual newslettersInternational campaign games

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 03 · Live simulation

The triple constraint from hell.

Build a new university programme. Make it fast, cheap and brilliant. Your project manager has thoughts.

Trade-off simulatorHigher educationEdtech
OPERATION: EVERYTHING, EVERYWHERE, YESTERDAY
HOW IT WORKS

You’re managing the launch of a 12-module university programme. Set your deadline, budget and quality target using the three sliders, then check whether the forecast suggests your plan is achievable.

Your aim: deliver the quality you want, on time and within budget. A shortfall means your chosen budget is lower than the estimated cost; headroom means you have money left over. Try changing one priority at a time to see what you would have to compromise on.

Pick your priorities

The course is fixed: a 12-module blended-learning programme with assessments, accessibility checks and tutor training. You can ask for the impossible; your PM will challenge it.

STANDARD PROJECT12 modules · One launch · Same deliverables
Launch yesterdayTime to do it properly
ShoestringGold-plated budget
Basic but functionalOutstanding learning
INCOMING FROM THE VICE-CHANCELLOR 📣

“Can we launch early? I've already announced the date.”

LIVE PROJECT FORECAST● ILLUSTRATIVE
Budget remaining or extra funding needed
Chance of meeting the deadline
Achievable quality at that price and speed
YOUR PROJECT MANAGER SAYS:

Fixed scope; synthetic cost, delivery and quality assumptions for an illustrative training simulator, not a real quotation or forecast.

IMAGINE THIS ON YOUR WEBSITEWhat if managers could test their project decisions before making them?

Picture a professional-development course where participants are given a real brief, a fixed budget and an awkward deadline. They could experiment with their priorities, compare the forecast with the actual constraints and discuss what they would sacrifice in a workshop. Your organisation supplies the assumptions; the simulation helps make the trade-offs visible.

Could this work for your learners? Talk to Hubbub Labs about adapting the idea.

Experiment 04 · Arcade-style game

Whack a buzzword. Save a meeting.

Finally, the world's most satisfying response to “world-class innovation ecosystem”. Now featuring actual moles.

Arcade gameAll education brands
The annual marketing strategy meetingReal cartoon moles. Fake management jargon.
HOW TO PLAY

Start the 25-second meeting and tap buzzword moles to score. Avoid the professor and useful phrases.

In the timed game, reach 70 points before the 25 seconds run out. Choose Practice mode to play without a timer; the same scoring rules apply.
POINTS0
TIME25
MISSED0

How to win: Reach 70 points in 25 seconds, or choose practice mode. Whack a buzzword +10; whack something useful −10; hit a professor −15; let a buzzword escape −5. Teachers deserve better!

Tap Start to begin. The moles are preparing their slide decks.
A spark for your imaginationThis could be adapted for…
Conference icebreakersMarketing trainingStaff inductionsJargon-busting campaigns

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 05 · Interactive illustration

A campus worth exploring.

A prospectus can tell you about a campus. A tappable illustration lets students discover the places that matter to them.

Visual explorationHigher education
A fictional campus, six places to exploreTap a building
EXPLORE THE CAMPUS

Select any of the six illustrated buildings to discover what students can do there.

The information panel updates as you explore. On a phone, you can also choose a building from the list below the map.
THE LAKE

Choose a building

You're exploring

IMAGINE THIS ON YOUR WEBSITEWhat if students could look inside the buildings they care about?

A university could connect its campus illustration to real videos, student testimonials, photo galleries, virtual tours and course information. Someone interested in sport might start at the gym, while another visitor explores the language centre. Each location could include verified practical details and a link to book a campus visit.

Could your campus tell its story this way? Talk to Hubbub Labs about the possibilities.

Experiment 06 · Interactive comparison

Can positioning save this sentence?

Move the slider between the generic promise and a specific, demonstrable offer. The difference should be in the service, not just the adjectives.

Before / after sliderAll education brands
TRY THE COMPARISON

Move the slider left or right to compare a vague promise with a specific, demonstrable offer.

Look for a real difference in what is being offered, rather than simply stronger adjectives.
The vague version
“Unlock your potential with a world-class, innovative learning experience.”
The substance-first version
“Work on live employer briefs. Get weekly tutor feedback. Graduate with a portfolio.”
A spark for your imaginationThis could be adapted for…
Course experience comparisonsProof vs promiseHistorical changesProduct improvement showcases

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 07 · Random scenario generator

Marketing disaster roulette.

Spin the wheel. Receive a problem no marketing plan anticipated. Choose how to respond and discover the trade-offs.

Scenario gameHigher educationEdtech
YOUR CHALLENGE

Spin the wheel to receive a surprise marketing crisis. Choose one of four responses and see the likely consequences.

Spin again for another scenario — there is rarely a perfect answer.

Your Monday just got interesting.

Spin the wheel. Deal with the consequences. Try not to get fired.

Incoming crisis

A spark for your imaginationThis could be adapted for…
Crisis-management workshopsTeacher trainingLeadership developmentYour next meeting, unfortunately

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Fancy making your own wheel?Try it with your own questions or workshop prompts.Make your own spinner
Experiment 08 · Guided student resources

Where are you in your student journey?

Whether you’re exploring options, applying or preparing to leave, choose your stage for practical questions, checklists and useful next steps.

Guided navigatorHigher education
FIND YOUR NEXT STEP

Select the stage that fits you, open questions for practical advice and tick off actions as you go.

Add notes and tick off tasks at each stage. Your progress is saved in this browser; use View my plan to review unfinished tasks, email the summary or print it as a PDF.
CHAPTER 1 OF 4
🔎

Questions students ask

Things that could help

Your next steps

Saved in this browser only.
MY STUDENT JOURNEY

Your progress and next steps

This is an imaginary student's journey. Any external institution could replace these examples with verified advice and actual resource URLs.

IMAGINE THIS ON YOUR WEBSITEWhat if every offer-holder could leave with their own arrival plan?

Imagine replacing a long pre-arrival information page with a guided checklist containing your university’s real deadlines, verified support contacts and accommodation advice. Students could save questions as they go and email or print a plan covering everything they still need to do. This demo shows the mechanics; a real version would use your institution’s own guidance.

Have a student journey that needs untangling? Talk to Hubbub Labs about making it easier to navigate.

Experiment 09 · Student life calculator

Could you afford life in Bellmere?

Pick your city and your lifestyle. Build a realistic-feeling budget with entirely invented prices.

Interactive calculatorHigher education
Fictional country, fictional costs. Bellmere and the B$ currency are made up. Figures are a demonstration, not financial advice.
BUILD YOUR BELLMERE BUDGET

Pick a fictional city, accommodation and lifestyle. Watch the monthly breakdown update after every choice.

Look for changes in each category and the separate one-off moving costs.
2. Where will you live?
3. How will you eat?
4. How will you travel?
5. Your social calendar?
Your estimated monthly costs

Includes rent, food, transport, utilities and personal spending. Halls include utilities; private accommodation does not. Excludes tuition, healthcare and emergencies.
IMAGINE THIS ON YOUR WEBSITEWhat if applicants could build their own budget before accepting an offer?

This fictional calculator shows how living-cost decisions affect a monthly estimate. A university could replace the invented figures with dated accommodation costs, local transport fares and other verified student expenses, helping applicants explore what their choices might mean for their budget.

Could this help your prospective students? Talk to Hubbub Labs about a version using your own information.

Experiment 10 · Score explorer

What does your language score mean?

Choose the test you took, enter your score and compare it with two other fictional assessments.

Score comparisonLanguage education
COMPARE YOUR TEST SCORE

Select which fictional test you took and enter the score you received. Compare its estimated band with the other tests.

Use the comparison to see how different score scales might be explained in a real admissions tool.
Enter a number between 0 and 100.
ILLUSTRATIVE ESTIMATE

Possible reference band

About this demonstration: The tests and score conversions are fictional. A real comparison would need verified conversion data and guidance from assessment providers.
A spark for your imaginationThis could be adapted for…
Qualification explorersTeacher assessment guidesAdmissions informationWizard certification levels 🪄

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 11 · Guided decision tree

Which visa would you need?

Welcome to the fictional Republic of Bellmere, where even bureaucracy can have a friendly interface.

Flowchart quizHigher educationLanguage education
FIND YOUR FICTIONAL ROUTE

Answer each question about why and how long you plan to visit Bellmere. Follow the decisions to your fictional route.

Use Start again to explore how different answers change the result.
Bellmere entry navigator
WELCOME TO BELLMEREFind your route in three small steps.Everything here is imaginary, including the country and its rules.

A spark for your imaginationThis could be adapted for…
Application decision treesAdmissions route findersCourse eligibility explainersChoose your quest

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 12 · Financial planning

Your first-year student budget, built in two minutes.

Enter your own monthly income and spending. Watch the gap change in real time.

Budget builderHigher educationEdtech
Planning illustration only. Example figures are editable. No information is saved or sent anywhere.
PLAN YOUR FIRST YEAR

Enter your monthly income and expenses. Watch your balance and savings illustration change immediately.

Include your one-off arrival costs; try adjusting one category to see its impact.

Start with your best estimates. You can change them at any time to see what happens to your budget.

Your savings pile
Monthly balance—

Monthly income—
Monthly spending—
Projected first-year balance—

A spark for your imaginationThis could be adapted for…
Student money managementScholarship planningEvent budget calculatorsSurvive a month on Mars

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 13 · Teacher profile

What kind of language teacher are you?

Five classroom dilemmas reveal your teaching alter ego — with a strength and a blind spot.

Personality quizLanguage educationEdtech
The staff-room personality test
DISCOVER YOUR TEACHING STYLE

Answer five classroom dilemmas by choosing what you would actually do. Reveal your teaching alter ego.

Results include a strength and a blind spot; restart to compare choices.
STAFF ROOM CONFIDENTIALThere’s no such thing as a boring classroom personality.

Five very recognisable dilemmas. Four possible teaching alter egos.

A spark for your imaginationThis could be adapted for…
Teacher community quizzesPD reflectionTeam icebreakersDiscover your classroom superpower

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.

Experiment 14 · ELT microlearning

The error detective.

You've got three sentences from an advanced English learner. Can you identify the one that needs a fix?

Diagnostic quizLanguage educationEdtech
SOLVE THE GRAMMAR CASE

Read all three sentences and select the one with the error. See the explanation before continuing.

Complete four cases, then try a new round to practise again.
Detective mode: activated
Question 1 of 40 correct

B2–C1 grammar and usage challenge.
A spark for your imaginationThis could be adapted for…
Grammar microlearningELT revisionStaff skills quizzesInteractive mystery storytelling

Could something like this work for your audience? Talk to Hubbub Labs about the possibilities.