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Photograph of George

Meet
George

Creativity should be George’s middle name, which, with his writing experience, means words flow like wine.

Creative Managing Director

George recently earned his Mini MBA in Marketing and has a various certifications in inbound sales, content marketing and international SEO.

George left the UK in 2007 and after a friend sent him a MySpace message with a job offer to work in South Korea. He lives in Barcelona now and has spent the best part of 20 years working in Asia, Europe and Latin America.

After spending some time as the managing editor of a PR firm, he launched Hubbub Labs, which, as you probably know by now, is a Content Marketing agency for tech and education companies, alongside his business partner Dan.

George is also a cofounder (2014) of Serveis Lingüístics Barcelona co-operative. He is an international speaker – having delivered talks and workshops in the UK, USA, Europe and Australia.

He teaches on master’s programmes in several Barcelona business schools on a variety of topics, including marketing, SEO, storytelling and pitching. George has bylines in Entrepreneur Magazine, The Next Web, CrunchBase, among others.

Favourite things at work: strategic consultancy creative direction, problem-solving and client wins!

Let’s get connected:
  • working stop motion by Lawrence Becker

    Messaging Frameworks for Education Brands

    How does your institution or brand fare when people hear your brand or institution’s name? If the feedback in brand tracking surveys is more meh than wow, you need to work on your positioning and messaging. It’s the first step to cutting through the noise.

    Read more: Messaging Frameworks for Education Brands
  • checklist, yes no

    Higher Education Survey Design Checklist

    Ensure your higher education surveys are effective with this checklist.

    Read more: Higher Education Survey Design Checklist
  • education marketing

    5 education marketing trends to watch for in the 2020s

    What should we expect in education marketing in the 2020s? From the environment to employability there are many topics on the agenda for the coming decade. Businesses will need to stay ahead of the curve and work hard to attract and retain students. To help get a head start, here are the education marketing trends…

    Read more: 5 education marketing trends to watch for in the 2020s
  • contrent strategy is your roadmap to success

    The Ultimate Content Strategy Checklist: Infographic Guide

    Content marketing strategy is roadmap for your business objectives. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now? Where do we want to go? How are we going to get there? What tools and tactics are we going to use on the journey?…

    Read more: The Ultimate Content Strategy Checklist: Infographic Guide
  • work from home with kids

    7 top platforms to keep the kids occupied while you work from home

    Working from home….with kids? We hear you (and them!). Now that schools are closed in many countries in Europe – including here in Spain – we’ve been hit with a challenge: what do we do with the kids while we’re working? Over the past couple of weeks or so a number of people have been…

    Read more: 7 top platforms to keep the kids occupied while you work from home
  • UK English Marketing conference

    Hubbub Labs at the English UK Marketing Conference 2020

    This February 7th, Hubbub Labs is very excited to be heading to the English UK Marketing Conference in London. The conference, held at The Hilton Tower Bridge, will gather some leading professionals in ELT marketing to help you promote, sell and market your English language courses online.  We’re proud to say there’ll even be a…

    Read more: Hubbub Labs at the English UK Marketing Conference 2020