Brand visibility check-up: SERP Analyser
Hubbub Labs tool
See where your brand shows up beyond your own channels.
Build a fast search query to check brand mentions across the wider web, while filtering out your own site, social platforms, and directory clutter. Useful for quick audits, reputation checks, and competitor spotting.
What this helps with
Find third-party mentions, surface press or forum chatter, reduce noise from your owned channels, and make fast brand-SERP reviews easier for teams.
Presets
8
Default exclusions
23
Search engines
4
Recommended workflow
Add your core brand name, include common misspellings, exclude your own domains, pick a query type, then generate links for one or more search engines.
1
Enter your brand name(s)
Start with the main brand name, then add common spelling variations, spacing differences, or abbreviations.
🔍Optional: refine results by adding a topic or keyword related to your brand.
💡Tip: Add common misspellings or spacing variations, such as “CambridgePathways” and “Cambridge Pathways”.
2
Enter your website domain(s)
Add the domains you control. These are excluded from the search by default so the results focus on external mentions rather than your own site.
💡Tip: If you have local domains or language variants, add them all here.
3
Choose search intent
Pick a preset to shape the query. You can still customise everything else below.
🗓️For news-focused searches, optionally narrow results with a start and end date.
4
Select search engines
Choose which engines to generate when you click the search button below.
5
Exclude common sites (optional)
⌄
Exclude common sites (optional)
These exclusions help remove noisy results like social profiles, directories, review platforms, and other low-signal pages.
💡Tip: Each item is appended as a -site: filter in the final query.
Live query preview
Your search query will look like this
The preview updates as you type. Any domain you add in section 2 is automatically excluded from the search. When you are ready, generate links for your selected engines.
Add a brand name to begin.
Ready when you are.
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