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Crisis communications readiness quiz

Before
During
After

Before the crisis

Our external communications clearly reflect our vision and values.
We’ve defined crisis levels (minor → critical) and when to escalate.
We have a crisis comms team with roles, backups, and contact details.

During a crisis

We can issue a holding statement within the first hour.
We have a rapid fact-check process and clear chain of command.
Internal and external comms channels are documented and ready.
We have tone-of-voice guidance and pre-approved message principles.

After the crisis

We always hold a structured debrief and update our plan.
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