Team advocacy

Community

Maria Di Mario ideates creatively in the Hubbub Labs office in Barcelona

Turn your team into trusted storytellers

For education brands, authenticity matters more than ever.

Employee advocacy is a powerful way to start those all-important conversions with prospective students and test takers. Hubbub Labs can help you unlock the voices of the people who already embody your values: faculty, staff, researchers and wider team.

Employee engagement and advocacy programmes

When employees shout about your brand, the world sits up and takes notice. Real voices make a real impact, especially when they connect with your target audiences on social media.

Sharing enthusiasm, wins, culture and experiences nearly always feels more human and relatable than your content from your organisation’s brand account.

Genuine brand ambassadors, help boost awareness and build credibility, because people trust what people say in their own words…even when it is maybe a little less polished.

Benefits ofemployee advocacy

Humanise your brand with actual, real-life humans.

Increase your reach

Companies see up to 560% more reach when messages are shared by employees instead of brand accounts.

Connect with authenticity

With the right employee advocacy strategy, your team becomes your most powerful asset online as well as in real life.

Show your values

Employee advocacy can also demonstrate your commitment to DEI. It’s not about what you say, it’s about whose voices you choose to amplify.

The Hubbub employee Advocacy framework

We’ve done this in-house, so we KNOW it works.

Our process is structured and designed to support your team in telling their stories and sharing their perspectives.

Step 1: Discovery and culture mapping.

First, we begin with a deep dive into your goals, values and internal culture to make sure you’re ready to commit.

Step 2: Training and confidence building

Our workshop gives your team the skills they need to share insights with confidence, from writing posts to speaking on camera.

Step 3: Support and amplification

Dedicated channels and regular check-ins help to keep motivation high and encourage the team to support one another’s advocacy.

Step 4: Evaluation and evolution

We track reach, engagement and network-building and examine the impact on wider marketing goals.

Then we refine the programme, expanding it across departments and building long-term advocacy that becomes part of your brand DNA.

‘The programme helped us tap into our hidden potential, transforming doers into storytellers, and served as a team-building experience. It also raised interest in our events, human stories, and helped us demonstrate the great knowledge, expertise, and enthusiasm we possess. The programme is undoubtedly very beneficial already, and I am very glad we are on it.’

Tzvetelina Ivova, Founder & CEO of SRT Fairs

‘People connect with people – not institutions. You might follow an institution on LinkedIn but you don’t get the same ‘feel’ from their corporate page as you do from the individuals who work there. When staff share the company values it amplifies them – humanises them. When researchers post about their research, it expands the university’s reach and connects with the audiences that matter most: future students, collaborators, future employees.’

Rachel Kimber, Kaplan

Ready for a culture shift?

Then it’s time for a call with Mel. You’ll find out how the Hubbub Labs employee advocacy programme can help.