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Maria Di Mario ideates creatively in the Hubbub Labs office in Barcelona

Turn your team into trusted storytellers

For education brands, authenticity matters more than ever.

Employee advocacy is a powerful way to start those all-important conversions with prospective students and test takers. Hubbub Labs can help you unlock the voices of the people who already embody your values: faculty, staff, researchers and wider team.

Employee advocacy programmes tap into trust

Marketing leaders are all grappling with the same dilemma. Trust is migrating from institutions to personal networks, from brands to individuals.

The most powerful way of connecting today is through authenticity. Unlocking your employees’ voices is key – and employee advocacy can help.

It’s a structured way to build authority through your people.

Their expertise becomes your reputation.

Benefits of employee advocacy

Humanise your brand with actual, real-life humans.

Increase your reach

Companies see up to 560% more reach when messages are shared by employees instead of brand accounts.

Connect with authenticity

With the right employee advocacy strategy, your team becomes your most powerful asset online as well as in real life.

Grow your business

Nearly 64% of advocates in formal programmes credited advocacy with helping develop new business.

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The Hubbub employee Advocacy framework

We’ve built our programme in-house, through testing and trial-and-error. Now we’re ready to take on new clients.

Our programme is designed to build your teams skills and confidence so they can tell their stories and share their expertise

Ready to get started? Hubbub Labs can help.

Step 1: Discovery and culture mapping.

The first stage in your programme is research and goal-setting so you start off with intention. We’ll do a survey to identify your needs and have an intro session with your internal lead.

Step 2: Training and confidence building

Your first workshop builds motivation and confidence with bespoke training materials and content ideas. Further workshops help participants develop writing, design and video presenting skills.

Step 3: Support and amplification

Dedicated support via your preferred channel and regular meetings help to keep your team motivated and build a network of support within your organisation.

Step 4: Evaluation and evolution

We track reach, engagement and network-building and examine the impact on wider marketing goals.

Then we refine the programme, expanding it across departments and supporting you to build long-term advocacy that becomes part of your brand DNA.

‘The programme helped us tap into our hidden potential, transforming doers into storytellers, and served as a team-building experience. It also raised interest in our events, human stories, and helped us demonstrate the great knowledge, expertise, and enthusiasm we possess. The programme is undoubtedly very beneficial already, and I am very glad we are on it.’

Tzvetelina Ivova, Founder & CEO of SRT Fairs

‘People connect with people – not institutions. You might follow an institution on LinkedIn but you don’t get the same ‘feel’ from their corporate page as you do from the individuals who work there. When staff share the company values it amplifies them – humanises them. When researchers post about their research, it expands the university’s reach and connects with the audiences that matter most: future students, collaborators, future employees.’

Rachel Kimber, Kaplan