Crisis comms
Guide to crisis communications in higher education
Stay calm. Stay credible. Stay in control.
When a crisis hits, every moment matters – and every message counts. This practical resource helps higher education leaders prepare, respond, and recover with confidence.
Inside your guide
You’ll find everything you need to navigate a complex crisis in higher education. It includes actionable tools and steps that will allow you to stay serene and come
out the other side, unscathed
Before
Be prepared for a future crisis.
- Actionable tools
- Step-by-step prep
- Build your crisis team
During
Protect the organisation.
- Real-world examples
- Dos and don’ts
- Comms templates
After
Minimise lasting consequences.
- Come away stronger
- Feel confident
- Get back to business
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Because crises aren’t a matter of if – they’re a matter of when.
Whether it’s a student protest, data breach, financial shortfall, or PR controversy, your team will be under pressure to respond fast – and publicly.
This guide helps you:
- Minimise long-term impact and get back to normal faster
- Protect your reputation and your people
- Communicate with clarity under pressure
Who it’s for
- University and college communications teams
- Marketing and recruitment leaders
- Senior administrators responsible for reputation management
If you’ve ever thought, “We should probably have a plan for that,” – this guide is for you.
Written by Grace Brennan, senior writer at Hubbub Labs
.
Sneak peek inside
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Get your free copy
You’ll also get a short, 5-email series of follow-up resources from our team of higher education communications specialists.
- What to do in the first hour of a confirmed crisis
- Post-crisis recovery planning
- The importance of messaging and tone
- And more!
Don’t regret the things you didn’t do. Work with Hubbub
We help you grow your education brand through strategy, creative campaigns, community building and digital marketing services.
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