By George Chilton, Creative Director of Hubbub Labs, a content and digital marketing agency based in Barcelona.
Motivation and goals are key
When you’re in an early morning marketing meeting it’s often tempting to cut straight to the chase. More often than not, people begin asking about USPs, market demand, positioning and pricing, branding, and so on. Someone will write a list on a whiteboard, and another will look busy on their phone, nodding and agreeing that the messaging is key.
There’s no doubt they are necessary questions. But there’s one – far more important one – that very few people ask in a bleary-eyed 8am conference call. And it’s to do with motivation.
Why do you get out of bed in the morning?
Before getting into product and service details, about messaging and differentiators, it’s one of the first questions we like to ask our clients. We want to understand what drives them to be great at what they do, their motivations, and what is at the core of their businesses.
If you know why you do what you do, your clients will buy into your ideas, not just your products. Brands like The Body Shop, Innocent Smoothies and Apple, for example, all have ideals and ideas that people pay for. It’s not just a bar of soap, it’s ecological; it’s not just fruit juice smoothie, it’s free of preservatives; it’s not just a computer, it’s innovative design.
On the surface, it sounds like a stupid question. But when someone asks you this he or she is really asking about your motivation and ambition. What makes you excited about your life? What makes you want to do the things you do? Who are you?
Of course, we have to ask the same question of ourselves all the time. If we don’t we’ll lose focus – and a company without focus or motivation is going nowhere. That’s where this list comes from, it’s the five reasons why we do what we do at Hubbub Labs. Our motivations and ambitions, and the reasons we love putting on our lab coats every day.
Why do we get out of bed in the morning?
- Our team loves ideas. Everything we do is driven by an intense desire to understand and learn about the world and the people in it.
- We are a lab. This means we hypothesize, experiment, fail, repeat until we get to the answer. AB testing, analysis and creativity help us find the best ways to drive leads to your business in the fastest way possible.
- We love genuine people. Without interesting, diverse and unique people, life is dull. We work with your team and get to know you. When we understand what makes you special, we can really understand your mission.
- We are driven by creative energy. Building things makes us human, so let’s celebrate your creation and find the best way to show the world why it’s brilliant.
- We are true to you. We drill down and find the value your products and services offer, because that’s why people love you.
Let us know what motivates you in the comments. Just one big shiny idea, or a list of reasons. We want to hear about your challenges, ambitions and core company beliefs.