Content marketing strategy and consultation
Let’s face it, a journey without a map or a destination is just a waste of petrol. Our consultants work with you to establish a content marketing strategy that generates the leads you need to grow your business.
What is content marketing strategy?
Content marketing strategy is a roadmap for your business objectives. It allows you to plan, produce, deliver and manage a range of customer-focused content that adds value to your audience – whether they’re simply looking for more information, need help finding a solution, or are ready to buy from you right now.
Content strategists identify who your key targets are, uncover what they need to know, and plan content that truly resonates with them.
Build value, build trust, and grow your business.
Ever felt like half your day is spent on getting multiple departments on one page? Perhaps you’re debating which products to market this quarter? Or which audiences will connect with your message? Whether you run a single marketing department or a F500 multinational, you need a single, unified vision and all hands on deck.
That’s where we come in. We’ve helped solo-entrepreneurs and blue chip companies alike define their marketing strategies.
Marketing used to be about finding an audience for your product. Today, it’s about discovering the problems your current clients have. From surveys to focus groups, feedback and analytics, we can help you define your audiences and identify their common problems wherever they are on the buyer’s journey.
We’ll work with you and your team to produce content that serves their needs, bringing qualified inbound leads to your sales team.
Read more about content marketing buyer personas.
Meet with our content experts on a monthly or quarterly basis to develop a content plan for the months ahead, for all of the platforms you plan to produce content for, from email, to social media, blogs, lead magnets and more.
Once we’ve outlined the topics that will resonate with your audience, we’ll structure an SEO-friendly schedule with key words, internal links and lots of value for your audience.
Analytics and control
Content strategists eat data for breakfast. It defines what they deliver, shows what’s working and what’s not. It shows which platforms are performing and which audiences are growing.
Plug your content team in and make sure you’re progressing towards your objectives and growing your business.
Let's work together
Book a 15-minute chat to talk with our team to decide if a content marketing strategy consultation is the right thing for your business.
- No obligation
- No pushy sales
- A transparent, easy process
Sun Tzu, The Art of WarStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.