Hubbub Labs turned seven hesitant employees into regular LinkedIn contributors — and drove 31,309 impressions in just three months.
SRT Fairs does important work, helping students access education opportunities around the world. They wanted to make that work more visible online and increase brand awareness.
But while their impact was clear, the team didn’t know how to talk about it on LinkedIn. That’s when SRT approached Hubbub Labs to help them launch an Employee Advocacy programme that would encourage employees to share authentic stories about their work for the company.
Hubbub Labs worked with SRT to give employees a voice
We wanted to help the team start posting confidently and consistently on LinkedIn.
Key objectives: To raise awareness of SRT’s expertise, work and events across social media through Employee Advocacy.
Challenge: Team members all had something to say but lacked the confidence to share their experiences and perspectives online.
Approach: Hubbub Labs gave SRT the structured support they needed to start posting on LinkedIn in a way that felt meaningful to them.
What went into our strategy for SRT’s Employee Advocacy programme
Step 1: Building an ideas bank
We worked with SRT to build a useful resource for the whole team to dip into. Together, we made sure the ideas were creative, relevant and targeted.
Step 2: Developing best-practice templates for posts
Not everyone is a regular poster. Having a best practice guide and set of templates sped up design and helped maintain posting quality for the SRT team.
Step 3: Creating personalised performance-tracking
We made sure we understood what SRT required and built them a tracker that collated reach, engagement, and network-building, as well as examining the impact of the programme on their wider marketing goals.
Step 4: Regular check-ins
We met with the SRT team regularly to see how their posts were performing, to provide feedback and mentorship. This is an invaluable part of the programme that helps people build on their success.
Creative workshops
As the programme progressed, we ran creative workshops to help the team breathe life into their ideas and find the sparks the posts needed to have more of an impact.
Community support via WhatsApp
We always offer dedicated support via your preferred channel – in SRT’s case we set up a group WhatsApp Channel to stay in touch and provide support in real time.
A timeline of the Employee Advocacy programme
The timeline
August 2025
Pre-programme strategy
Set programme aims
Shared programme logistics
Decided on advocates’ reward
September 2025
Programme kick off
Advocates meeting
Content brainstorming
First post reviewed by Hubbub Labs
And post!
October 2025
Fortnightly check ins with programme leads
Ongoing Whatsapp support for advocates
Templates for single and carousel artwork
November 2025
Fortnightly check ins with programme leads
Ongoing Whatsapp support for advocates
Advocate challenge to empower them to step out their comfort zones
December 2025
Fortnightly check ins with programme leads
Programme end and winners announced
What the SRT team produced
Our programme quickly gained momentum. Employee Advocates felt empowered to share genuine stories about their work with SRT Fairs and why they loved what they were doing — as well as some personal moments.
Here are a few of the highlights:
SRT’s advocacy activity turned team voices into measurable reach.
The impact beyond the metrics
The programme quickly got results for SRT Fairs. After employees started posting consistently online, they gained over 80 new followers and rose through the ranks of their competitors.
‘I am happy to say that the program helped us tap into our hidden potential, transforming doers into storytellers, and served as a team-building experience. It also raised interest in our events, human stories, and helped us demonstrate the great knowledge, expertise and enthusiasm we possess. The program is undoubtedly very beneficial already, and I am very glad we are on it!”
Tzvetelina Ivova, CEO at SRT Fairs
But the most profound impact was on the team. Employees who’d been hesitant to post before were motivated to keep going – even after the three month Employee Advocacy programme ended.
‘It’s definitely given me a boost in confidence when it comes to LinkedIn activities and finding some tools to express myself. Beyond the personal growth, doing this as a team has given us a sense of belonging. It’s helped us grasp the impact of our work and see the ripple effect each of us has on the community.¡
– Team member, SRT Fairs
What’s next for SRT Fairs?
SRT Fairs plans to keep the momentum going and keep showing up on LinkedIn. Now that they have a repeatable strategy in place, they can scale the programme over time and add new voices to the mix.
As for Hubbub Labs, we’re excited to work alongside SRT Fairs on other projects. We’re also ready if they want to take their Employee Advocacy programme in a different direction or build on their existing one.
