Artificial intelligence (AI) has rewritten the rules of search. Prospective students, parents, and partners are turning to AI assistants like ChatGPT, Perplexity, and Google’s Search Generative Experience for instant answers. If your institution isn’t cited, referenced, or recommended, you risk becoming invisible. Worse, you might even be letting misinformation damage your brand reputation.
In this short recorded session, we’ll introduce you to the GEO Action Plan – a framework that will help you secure your place in AI tools and AI overviews – making sure your brand appears in all the right places, at the right time.
You’ll discover how Generative Engine Optimisation (GEO), combined with Artificial Intelligence Optimisation (AIO) and Answer Engine Optimisation (AEO), can help your institution stay visible, credible, and competitive.
Who it’s for
University marketing and communications teams
Education service providers seeking visibility in a crowded market
Anyone responsible for student recruitment, engagement, or brand reputation
Join us and discover how to make your institution the trusted answer, not the forgotten result.
George
Creative Managing Director
Creativity should be George’s middle name, which, with his writing experience, means words flow like wine.
We’ll unpack the so-called crocodile effect – why impressions are climbing but clicks are falling – and show you how to turn this challenge into an opportunity.
You’ll learn how to build authority in the spaces that matter most, from structured content and original research to PR, employee advocacy, and online reviews.
And you’ll walk away with a clear, phased playbook: how to audit your current digital presence, implement AI-friendly content strategies, and refine your approach to stay ahead.
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