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Strategy

Strategy is about making the right choice

In education marketing, the real challenge isn’t choosing what to do – it’s knowing what to leave out. Marketing offers an overwhelming number of channels, tactics and trends. But without a clear goal, it’s just noise. Let’s define your objectives – and build a strategy that cuts through it.

Marketing strategy services

Digital marketing services for the education sector

Market research

Get the clarity you need to make the right strategic and tactical calls.

  • Interviews & focus groups
  • Competitor analysis
  • SEO, AI and content audits

Strategy

Lay the foundation of your positioning, messaging and channel strategy.

  • Targeting and positioning
  • Messaging frameworks
  • Integrated channel strategy

Reporting

Stay in control. Measure, learn and improve.

  • Strategic campaign reviews
  • Live performance dashboards
  • Monthly optimisation support

‘Hubbub Labs provided a structured and efficient process for developing our messaging framework and positioning statements. They guided us through workshops to uncover our key values and goals, helping us define a clear narrative that aligns with our rebrand. Their team’s marketing expertise and understanding of the education sector were instrumental in crafting messaging that resonates with both internal stakeholders and our target audiences.’

Stephanie King
Marketing Manager, Kaplan

Write your strategy statement with Hubbub Labs.

We help you understand who you are as a brand – and what sets you apart. Using competitor analysis, internal strengths and market research, we shape a powerful positioning statement:

‘We are the only_____ [category] that offers _____ [point of difference] to _____ [target segment], helping them _____ [outcome].’

Marketing strategy services from Hubbub Labs

Client and in-market listening

Get the clarity you need to make the right strategic and tactical calls.

Competitor intelligence

Lay the foundation of your positioning and channel strategy.

AI where AI needs to be

Create a smart, ethical AI strategy with the right tools and policies.

Content governance

Empower marketers to deliver effectively and be aligned at every level.

Messaging

Cut through the noise by saying the right thing, to the right people.

Channel strategy

Take a through-the-line approach that ensures your messages land in the right places.

Campaign audits

Get data-backed insights that shape better strategies and deliver greater ROI.

Always-on reporting

Build real-time dashboards with monthly analysis and insights from your account manager.

Optimised marketing

Stay agile and ensure on-going campaigns adapt to results with confidence.

What our clients say

‘Not only was their team specialised in the language education sector, but they had the best marketing and thought leadership tactics to help us organise our thoughts and communicate our disruptive brand in a powerful new way. With the help of Hubbub Labs, we were able to build stronger brand affinity which allowed us to build relationships with 8 of the top 10 language schools on the planet.’

Christian Rowe
Chief Growth Officer
Immerse

‘Hubbub Labs has long been a trusted partner for various teams across our business. From the very beginning, working with the Hubbub team was seamless. They brought innovative ideas to the table, maintained clear and consistent communication, and demonstrated a genuine investment in the success of the campaign.’

Kirsten Salusbury
Marketing Manager
Cambridge English

‘I loved that working with Hubbub felt like getting an extension of our team, but with the expertise we weren’t able to bring in house. We got an incredibly high level of service and fast responses, instead of working through layers of account management as we’ve found in other agencies. Hubbub were always keen to take on any new project, from video through to interviews and community management, and also provided incredible insight on our target audience. I can’t recommend them enough!’

Gemma Considine
Global Marketing Director
British Council

Success stories

Book a 20-min chat with Mel.