Inbound Marketing

Inbound marketing – also known as content marketing – is a way to bring new clients to your website through organic and paid channels. Using content marketing, social media marketing, search engine optimisation and branding, you’ll create a valuable resource for your audience – and leads for your business.

In these posts, we talk about how to develop an inbound marketing strategy, share our expertise in creating content that gets clicks; and offer unmissable resources, tools and tips so you can grow your business.

• What a Trump presidency means for international student recruitment By Grace Brennan On January 20th, 2025, Donald Trump will be sworn in as President of the United States. He has already promised to enforce tough immigration laws, but has equally made claims that international students graduating from US colleges should be allowed to stay in the country. Prospective international students say that the election…
• Why authenticity in social media helps attract international students  By Kate Williams As higher education institutions strive to attract students from diverse backgrounds, it’s vital to come across as genuine, relatable and authentic. Especially when communicating with today’s savvy youth who can smell a fake a mile off.  In an age where consumers crave realness over polished perfection, authenticity fosters trust, sets brands apart…
• Adapting educational marketing strategies to student migration trends By Rhiannon Stone If you’re in higher education, you’ll have noticed the recent drop in international students. A closer look at the numbers reveals a significant decline across several key markets including the US and the UK. But what’s behind these recent shifts in student migration? Let’s explore the data in more depth and what…
• Nano-influencers: A valuable asset for higher education social media strategy  By Kate Williams When it comes to making major life decisions, like where to study or whether to take a job, who do you turn to for advice? Friends, family and colleagues, or faceless institutions?  Of course you trust people you know more; it’s only natural. And you’re not alone: 88% of people trust recommendations…
• Digital marketing in education: Trends to track in 2024 By Grace Brennan The New Year brings more than resolutions for marketeers – it’s a time to dive into the latest tools, trends, and tips to stay relevant and engaging in the coming 12 months.  The marketing space is more competitive than ever, with more voices battling for people’s attention.  Cutting through the noise is…
• The power of video in social media marketing for education  A video that catches and holds your audience’s attention on social media  is a powerful thing. Connecting to a person through storytelling, novelty, humour, or simply an engaging personality, is no small task.  Yet reaching through the screen, via video, has a real impact, when it’s done right.  Brands big and small, across industries, have…
• 7 Unmissable Social Media Trends For 2022 7 social media trends for B2B and B2C marketers in 2022 2021 has pulled on its sleeping cap and is getting ready to retire – and many of us are grateful for it. It’s been certainly been an unpredictable year, as we predicted. But what will come next we wonder? Now, as we’re looking in…
• Content marketing success in 2021: Hubbub Labs on The Lunicorn Podcast If you love getting to know what goes on behind the scenes of startup projects, we’ve got a recommendation for you. The Lunicorn is a podcast and video series that explores the hot topics of the innovation industry and covers startup stories from around Europe. Right now, they’re filming an insider look into Barcelona’s startup…
• 6 steps to creating a solid school marketing plan Have you got a marketing plan for your school, academy or education company? Schools and language academies might be focused on education and making the world a better place, but when it comes to finding new students or clients, they are just like any other business. They need effective marketing campaigns to drive sales or…
• Five ways to get inspiration for your edtech blog content It’s an exciting time to be working in edtech. After the school shutdowns of spring and the massive shift to online learning, the world of education has changed in profound ways. There’s no putting the genie back in the bottle – digital learning is here to stay.  If you’ve got an exciting project or product…

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