Inbound Marketing
Inbound marketing – also known as content marketing – is a way to bring new clients to your website through organic and paid channels. Using content marketing, social media marketing, search engine optimisation and branding, you’ll create a valuable resource for your audience – and leads for your business.
In these posts, we talk about how to develop an inbound marketing strategy, share our expertise in creating content that gets clicks; and offer unmissable resources, tools and tips so you can grow your business.
- How to use edutainment to build an online student community A key aim for content marketers is to create something which has real value for their audience. Whether it’s a blogpost, a podcast or a webinar, if you have given your audience an insight or a piece of information which is genuinely useful to them, then you’ll have positioned yourself as an expert in your…
- The Ultimate Content Strategy Checklist: Infographic Guide Content marketing strategy is roadmap for your business objectives. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now?Where do we want to go?How are we going to get there?What tools and tactics are we going to use on the journey?How are we going…
- 10 ways to get content marketing right during the crisis These days, most blog posts address Covid-19 in one way or another. But of course, the aim isn’t just to ride the wave; it’s to respond to customers’ needs and provide timely advice about how to operate during this unprecedented time. In this blog post, we’ll take a quick look at some of the best…
- Linkedin for ELT: How to find clients for your business English course When you have a busy school or ELT academy to run, you have so much to do that social media marketing is probably the last thing on your mind. At Hubbub Labs, we have a background in education management and teaching – and work extensively with a range of education businesses, from ELT academies to…
- 7 actionable content marketing tips to improve your strategy in 2019 Actionable content marketing advice could not come at a better time than just before businesses kick off the new year. This is the moment to look back on the previous year and take our learnings from it. When it comes to content marketing, one year can make a massive difference: the audience’s needs and behaviour…
- How to write a viral blog post (Guide with examples and tools) There’s a fine line between a good blog post and a great one. What kind of writer are you? Do the words flow out of you like water? Or do you find yourself staring at a blank page and wishing you were somewhere – anywhere – else? Whichever one you are, at some point, you’re…
- This is what you need to know about writing great blog posts In this Hubbub Labs Startup Academy post, Hubbuber Sinem Sürücü introduces 7 great tips to get you writing blog posts like a pro. You know that corporate blogs can help companies increase their visibility online, boost their position in the search results and drive engagement on different social media channels. Just the fact that nearly…
- How to Build Better Content Marketing Strategy with Buyer Personas Buyer Personas & Content Marketing Strategy George Chilton says make learning about your customers and building comprehensive buyer personas your priority for this year’s content marketing strategy. What’s a buyer persona? In content marketing and advertising a buyer persona (AKA customer avatar and customer profile) is a comprehensive description of your ideal customer, designed to…
- 4 Reasons Why You Shouldn’t Buy Social Media Followers Social media startup tips from George Chilton, Creative Director of Hubbub Labs. If you have a Facebook, Instagram or Twitter account, you’ve probably bumped into a bot or two. You may have even received messages from them offering you thousands of new social media followers, or dozens of fake likes a day, for a couple…