Inbound Marketing

Inbound marketing – also known as content marketing – is a way to bring new clients to your website through organic and paid channels. Using content marketing, social media marketing, search engine optimisation and branding, you’ll create a valuable resource for your audience – and leads for your business.

In these posts, we talk about how to develop an inbound marketing strategy, share our expertise in creating content that gets clicks; and offer unmissable resources, tools and tips so you can grow your business.

• The power of video in social media marketing for education  A video that catches and holds your audience’s attention on social media  is a powerful thing. Connecting to a person through storytelling, novelty, humour, or simply an engaging personality, is no small task.  Yet reaching through the screen, via video, has a real impact, when it’s done right.  Brands big and small, across industries, have…
• 7 Unmissable Social Media Trends For 2022 7 social media trends for B2B and B2C marketers in 2022 2021 has pulled on its sleeping cap and is getting ready to retire – and many of us are grateful for it. It’s been certainly been an unpredictable year, as we predicted. But what will come next we wonder? Now, as we’re looking in…
• Content marketing success in 2021: Hubbub Labs on The Lunicorn Podcast If you love getting to know what goes on behind the scenes of startup projects, we’ve got a recommendation for you. The Lunicorn is a podcast and video series that explores the hot topics of the innovation industry and covers startup stories from around Europe. Right now, they’re filming an insider look into Barcelona’s startup…
• 6 steps to creating a solid school marketing plan Have you got a marketing plan for your school, academy or education company? Schools and language academies might be focused on education and making the world a better place, but when it comes to finding new students or clients, they are just like any other business. They need effective marketing campaigns to drive sales or…
• Five ways to get inspiration for your edtech blog content It’s an exciting time to be working in edtech. After the school shutdowns of spring and the massive shift to online learning, the world of education has changed in profound ways. There’s no putting the genie back in the bottle – digital learning is here to stay.  If you’ve got an exciting project or product…
• Seven ways to create incredible ELT social media content English Language teaching (ELT) social media content is hard work, but very rewarding. Those of you regularly creating social media content for English language learners will know just how engaged and enthusiastic they can be. In the ELT world social media is a powerful way to connect with all of your audiences – whether they…
• 7 steps to creating an edtech marketing content calendar If you’re working in the edtech sector, it’s a busy time. Widespread school closures earlier this year, alongside the near-universal shift to distance learning, means that educational technology products are more in demand than ever before. In such a crowded market, how can you make sure you stand out from your competitors?  A methodical approach…
• 5 education marketing trends to watch for in the 2020s What should we expect in education marketing in the 2020s? From the environment to employability there are many topics on the agenda for the coming decade. Businesses will need to stay ahead of the curve and work hard to attract and retain students. To help get a head start, here are the education marketing trends…
• How to get the best results from your content marketing Welcome. You’ve just taken the first step towards improving your content strategy in 2020. This blog post isn’t for absolute beginners. It’s for marketers looking to boost their visibility and get better returns on the content they’re already putting out there. If you were to take three pieces of content marketing advice this year, it…
• How to use edutainment to build an online student community A key aim for content marketers is to create something which has real value for their audience. Whether it’s a blogpost, a podcast or a webinar, if you have given your audience an insight or a piece of information which is genuinely useful to them, then you’ll have positioned yourself as an expert in your…

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