Inbound Marketing
Inbound marketing – also known as content marketing – is a way to bring new clients to your website through organic and paid channels. Using content marketing, social media marketing, search engine optimisation and branding, you’ll create a valuable resource for your audience – and leads for your business.
In these posts, we talk about how to develop an inbound marketing strategy, share our expertise in creating content that gets clicks; and offer unmissable resources, tools and tips so you can grow your business.
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Seven ways to create incredible ELT social media content
English Language teaching (ELT) social media content is hard work, but very rewarding. Those of you regularly creating social media content for English language learners will know just how engaged and enthusiastic they can be. In the ELT world social media is a powerful way to connect with all of your audiences – whether they…
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7 steps to creating an edtech marketing content calendar
If you’re working in the edtech sector, it’s a busy time. Widespread school closures earlier this year, alongside the near-universal shift to distance learning, means that educational technology products are more in demand than ever before. In such a crowded market, how can you make sure you stand out from your competitors? A methodical approach…
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5 education marketing trends to watch for in the 2020s
What should we expect in education marketing in the 2020s? From the environment to employability there are many topics on the agenda for the coming decade. Businesses will need to stay ahead of the curve and work hard to attract and retain students. To help get a head start, here are the education marketing trends…
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How to get the best results from your content marketing
Welcome. You’ve just taken the first step towards improving your content strategy in 2020. This blog post isn’t for absolute beginners. It’s for marketers looking to boost their visibility and get better returns on the content they’re already putting out there. If you were to take three pieces of content marketing advice this year, it…
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How to use edutainment to build an online student community
A key aim for content marketers is to create something which has real value for their audience. Whether it’s a blogpost, a podcast or a webinar, if you have given your audience an insight or a piece of information which is genuinely useful to them, then you’ll have positioned yourself as an expert in your…
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The Ultimate Content Strategy Checklist: Infographic Guide
Content marketing strategy is roadmap for your business objectives. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now?Where do we want to go?How are we going to get there?What tools and tactics are we going to use on the journey?How are we going…
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10 ways to get content marketing right during the crisis
These days, most blog posts address Covid-19 in one way or another. But of course, the aim isn’t just to ride the wave; it’s to respond to customers’ needs and provide timely advice about how to operate during this unprecedented time. In this blog post, we’ll take a quick look at some of the best…
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Linkedin for ELT: How to find clients for your business English course
When you have a busy school or ELT academy to run, you have so much to do that social media marketing is probably the last thing on your mind. At Hubbub Labs, we have a background in education management and teaching – and work extensively with a range of education businesses, from ELT academies to…
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7 actionable content marketing tips to improve your strategy in 2019
Actionable content marketing advice could not come at a better time than just before businesses kick off the new year. This is the moment to look back on the previous year and take our learnings from it. When it comes to content marketing, one year can make a massive difference: the audience’s needs and behaviour…
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How to write a viral blog post (Guide with examples and tools)
There’s a fine line between a good blog post and a great one. What kind of writer are you? Do the words flow out of you like water? Or do you find yourself staring at a blank page and wishing you were somewhere – anywhere – else? Whichever one you are, at some point, you’re…